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The Vision
written by our company's founder
The vision is simple. We are out to help millions of people become senders of cards. By doing so, we will help build relationships, express appreciation and touch peoples lives all over the world.
Making a difference is as simple as sending at least one unexpected card every day. By doing this we not only reach people when they need it, we also connect with something inside of ourselves. The simple habit of acting on promptings will guide a card sender to their true genius within. We believe we all have something unique to contribute to the world.
We believe that at certain times in life, there are people that only you can reach. It is during those times that you will receive promptings to reach those people and express yourself. We not only give you a daily mechanism to act on those promptings, it also creates an atmosphere that promotes the habit. We have conducted specialized seminars all over the country. It is amazing to hear the card sending stories you all share. Our seminars truly help you to see the magic that is hidden in a card. It puts you in a room with like minded people who are positive, happy and simply want to make a difference.
We believe that we are a billion dollar greeting card enterprise. We believe that we will not only create card senders, we will create millionaires. We believe we have, bar none, the best opportunity in the world today. Why? Because the deepest emotional craving of all human beings is to feel appreciated. We have the system that can deliver the fix for that craving.
Our target audience is everyone from a 12 year old boy that sends a thank you card to his dad; to a 42 year old dad that sends a proud of you card to his son. It covers individuals of all ages that have personal experiences from sending cards who then see the vision of using it in their business. Every person in every type of business has a need for this service. Every family has a need to keep their connections alive and strong. Every friend has a need to stay in touch with those they care about.
We are part of a $7.5 Billion Dollar greeting card industry. That industry has been flat over the past 12 years. Consumers will buy, on average, 10 cards per year. Studies have shown those same consumers have a need for 70 or more cards. There are 3 reasons they don't buy 70 plus cards.
- Its inconvenient
- They forget
- Cards are too expensive
We make it convenient, we never let you forget and you can send a card for less than $1.00.
The biggest secret lies in our marketing strategy. The only way to get millions of people to send a printed greeting card from the internet is to personally coach them. It is one person sitting with another person, face to face or over the phone and helping them send their first card out. Through gift accounts, we can create a new card sender. Through seminars and training programs, we can inspire, uplift and encourage people to be the best card senders in the world. We can teach the power of a prompting; we can create a system of self improvement that will help people always send out their very best. What this tells me is we have a way to truly get consumers to send an average of 70 or more cards per year. We have the ability to single handedly grow the entire greeting card industry.
Now, the interesting part of this is that we have yet to even discuss a compensation plan. We have a plan that rewards the behavior of personal coaching and attendance to seminars. We have a plan that pays personal and downline coaching activity on a weekly check. It also pays for personal and downline greeting card use on a monthly check. This is a plan that shares the wealth and creates unlimited opportunity for those who simply want to help others become senders of cards.
All of our greeting cards are print on demand. What this means is we do not keep any inventory of cards. We do not produce a card until it is paid for and ordered from a user. On a daily basis, we print the ordered cards of the day, stuff them, stamp them and mail them out. This means our overhead is low so we have more to work with to keep our card costs under the competition. It also allows us to create and maintain a lucrative compensation plan.
This also means we can expand into other countries for a fraction of the cost that other companies can. We do not export any product. We simply set up facilities on foreign soil, hire foreign employees, use foreign postal services and create a worldwide network of card sending. There will come a day when you can be in California, send a card to someone in Japan, the card will deliver in a couple of days with a Japanese stamp. We currently have people living in underdeveloped countries who send cards to family in the U.S. Their cards deliver within a couple of days with a regular first class US postal stamp. In 2009 we opened our second distribution center in Melbourne, so Australians are able to receive a card in just a couple days with an Australian stamp on the envelope, regardless of where the sender is located.
So there you have it. This is a vision of where we are and a vision of where we are going. Make no doubt about it. We are a billion dollar company in the making. We hope you all stay on for the ride because it's a big one.
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WHO ARE WE?
We are a high-tech/ high-touch company that allows people to express thanks, appreciation and acknowledgement quickly and easily.
We are a web-based data management system and custom card creator. We are not only changing printing technology, but we are changing the way mail is being delivered around the world. I recently sent a card to Australia, and it did not have to go through the US International Postal System, which saved me time and money! Eventually we will have distribution centers throughout the world! Someday our members will even be able to write in any language and beam their cards internationally to be printed and sent out with domestic postage, regardless of where the sender is located.
We are a a relationship-building company. We offer a unique ability to type a heartfelt message into a greeting card or on postcard, and it gets printed in our own handwriting and signed with our own signatures. We can also add our own photos to the outside or inside of a card.
We are a gift fulfillment company. We can send a gift or a gift card with the greeting card … all with a single mouse click! This is the future technology that our company is in the midst of creating!
We are an in-house graphics department and print-on-command service, without having all the overhead costs that go with it. Now small business owners and professionals can have the same advantage that large corporations have. Members can create template cards (we call them campaigns), or have our staff of professional graphic artists make a high-quality custom card. No more hunting for a graphic artist or begging to get on a printer's schedule before a deadline!
We are an environmentally green company! We don't print billions of "orphan cards" and put them in brick-and-mortar retail "orphanages," hoping that they will eventually find a home. Everything that rolls off our press is already on its way to someone’s home or office. We use recycled paper, bio-degradable inks and we have no waste.
We are a personal development company. I have learned more by running my business than I could ever have learned from college or by reading books. Here are some of the things I have learned, and continue to learn, since I started working with this company in 2005:
- How to manage my emotions for success
- How to effectively communicate with many personality types
- How to build bridges and repair damaged relationships
- How to leverage my time by building a great team of people who share common goals
- How to leverage my income by learning about sound business and tax strategies that protect my assets and enable me to take advantage of huge tax savings that small business owners are entitled to
- How to be a more effective public speaker
- How to be a better reflective listener
- How to manage my resources (time, money, people, ideas)
- How to follow an effective sales process (we are ALL in sales – we’re either selling products, services, or ideas!)
- How to reframe difficult challenges and find an effective resolution
- How to dream and expand my vision of what’s possible
The growth of the business is directly proportionate to the growth of the business builder. Those who encourage personal growth on their teams will find that their teams grow more rapidly. And I have learned that what you send out comes back. We have an easy way to send out positives to others.
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